Hygge embodies warmth, comfort, and belonging.
A Dream Sparked Post-Pandemic
Hygge Coffee is a homegrown café brand born out of passion, resilience, and a love for meaningful spaces. Launched post-pandemic, we set out to create more than just a coffee shop—we built a warm, minimalist haven where people can pause, connect, and enjoy quality coffee. With a growing customer base and a strong community-driven ethos, we offer franchisees a proven, purpose-driven business that blends profitability with heart.
A Pivot Fueled by Passion
A simple suggestion from a friend changed everything: “Why not start a coffee shop? You both love coffee.” That moment shifted the course. Inspired by their passion and the desire to create a space of comfort, they pivoted to something more aligned with their lifestyle and values.
From Research to Reality
In early 2022, they immersed themselves in the world of coffee—visiting cafés, studying trends, tasting brews, and exploring aesthetics. With no prior experience, they hired a coffee consultant to build a strong foundation. The consultant developed their signature menu and trained their baristas in proper brewing and customer service.
Launching the First Branch
By mid-2022, they secured a 46 sqm commercial space near Ateneo de Davao University. Strategically placed in a student and young professional hub, Hygge Coffee was officially born. Named after the Danish concept of “hygge,” the shop focused on creating warmth, comfort, and connection. It quickly became a go-to spot for those seeking both quality coffee and a welcoming space.
Growth Through Grit
Despite early-stage hurdles—from operations to staffing—the team refined internal systems, streamlined service, and continued evolving the brand experience. Through consistency and customer engagement, Hygge Coffee opened its second branch in 2023, solidifying its brand presence in Davao’s growing café scene.
A Dream Sparked Post-Pandemic
Now in 2024, with two thriving locations and a third in development, Hygge Coffee has become a name associated with quality, comfort, and community. The brand’s blend of intentional design, handcrafted beverages, and genuine service makes it a powerful franchise opportunity for aspiring entrepreneurs who want more than just a business—they want to build a space that matters.
